Post by account_disabled on Dec 20, 2023 4:36:02 GMT
It's an ongoing process. an arrive by imitation and we can quickly evolve towards a red ocean. What options allow you to create or develop a blue ocean strategy? One possibility is to seek out non-customers by attracting them through an innovation that brings them value. With every business having more non-customers than customers, there is actionable leverage for many organizations. For example, we can ask ourselves why/how consumers/buyers resolve the same need in another sector. Create financial value.
Once the market has been identified, ensure the profitability and Email Data sustainability of the proposal: usefulness / price / cost control. Red ocean / Blue ocean Red Ocean: Developing in existing markets, where we must do better than our competitors, based on existing demand on the basis of efficient offers in terms of quality (value) or price to win customers from them, requires at least align and exceed their performance in quality and cost. Clearly, these are markets where we are subject to the rules set by others.
One vision is to say that digital has created hyper competition, in particular by making it possible to compare everything in 1 click (products, services, features, prices). It may therefore seem impossible even to hope to position oneself in certain markets: sale of shoes, sale of books, etc. We imagine that the positions acquired by certain players are real barriers to entry and that the Economic investment is the only existing lever to exist in these markets. Blue Ocean: Creation of markets without competition, based on innovation. Capture of new demand by a company which sets the rules. The differentiation goes beyond just the value/price ratio.
Once the market has been identified, ensure the profitability and Email Data sustainability of the proposal: usefulness / price / cost control. Red ocean / Blue ocean Red Ocean: Developing in existing markets, where we must do better than our competitors, based on existing demand on the basis of efficient offers in terms of quality (value) or price to win customers from them, requires at least align and exceed their performance in quality and cost. Clearly, these are markets where we are subject to the rules set by others.
One vision is to say that digital has created hyper competition, in particular by making it possible to compare everything in 1 click (products, services, features, prices). It may therefore seem impossible even to hope to position oneself in certain markets: sale of shoes, sale of books, etc. We imagine that the positions acquired by certain players are real barriers to entry and that the Economic investment is the only existing lever to exist in these markets. Blue Ocean: Creation of markets without competition, based on innovation. Capture of new demand by a company which sets the rules. The differentiation goes beyond just the value/price ratio.